The Fashion Trend Expert will play a crucial role in identifying and analyzing current and future fashion trends. This individual will provide strategic insights and recommendations to inform design and merchandising strategies. The ideal candidate will have a keen eye for style, a deep understanding of the fashion industry, and the ability to anticipate shifts in consumer preferences.

Trend Research & Analysis:

• Conduct comprehensive research on global fashion trends, including runway shows, street style, social media, and industry publications.
• Analyze consumer behavior and market data to identify emerging trends and patterns.
• Monitor cultural, social, and economic factors that influence fashion trends.

Trend Forecasting:

• Develop detailed trend forecasts for upcoming seasons, including key colors, fabrics, silhouettes, and accessories.
• Create mood boards, trend reports, and presentations to communicate trend insights to internal teams.
• Collaborate with design, marketing, and merchandising teams to integrate trend forecasts into product development and marketing strategies.

Competitive Analysis:

• Conduct regular competitive analysis to understand market positioning and identify opportunities for differentiation.
• Stay informed about competitors’ product offerings, marketing campaigns, and consumer responses.

Minimum Competencies Required for the position

• Strong analytical skills with the ability to interpret data and market research.
• Excellent communication and presentation skills.
• Creative mindset with a passion for fashion and a deep understanding of the industry.
• Ability to work independently and collaboratively in a fast-paced environment

You may drop your updated CV directly to: hr@debajyotigroup.com mentioning the position applied for in the subject line. Only shortlisted candidates will be contacted. Telephone enquiries will not be entertained